Authors: Cindy Chen, Genesis Okkens
Faculty Mentor: Genesis Okkens
College: College of Design, Construction, and Planning
The purpose of this paper is to explore the success factors behind pop-up shops and how this industry is providing a unique experience through using creative design elements in retail pop up shops. Since pop-up shops are defined as “impermanent” environments, the connection between consumer experience and design elements such as colors, lighting, materiality, form, and layout can provide a significant impact to raise brand awareness and potentially influence sales.
The research used an explorative and qualitative approach. Data was collected based on direct observation of six temporary retail stores in the New York City region. An observational form was constructed to assess each pop-up store in regards to color, lighting, materiality, form, and layout.
This research provides better insight on how to enhance brand identity and consumer experience through design elements in temporary retail stores. This study will help designers and companies to better understand the importance of design strategies in retail environments to create a memorable experience for consumers.
Keywords: Pop-up shops, design elements, retail design, experience, brand identity