Comparing Corporate Financial Growth with Philanthropic Pursuits
Emily Fischman, Maximillian Mathers, Stephanie Miller, Ashley Sepulveres, Kiran Shah, and Yang Zhao
Authors: Emily Fischman, Maximilian Mathers, Stephanie Miller, Ashley Sepulveres, Kiran Shah, Yang Zhao
Faculty Mentor: Dr. Anne Donnelly and Michelle Leonard
College: Warrington College of Business
Modern business has recently trended towards a focus on corporate social responsibility (CSR) due to a growing sense that companies should uphold ethical standards to society at large. This study therefore investigated whether a relationship between companies’ CSR/philanthropic efforts and financial growth exists. Six public companies (Alphabet, Apple, Bank of America, JP Morgan Chase, Kroger, and Walmart) were selected by their rank on the 2019 Fortune 500 List and 2018 Change the World List. Philanthropic efforts for each company were selected and recorded. Financial statements from the year before, during, and after the philanthropic efforts began were examined and sales revenue was recorded. The results of this study are intended to prepare future research involving the potential relationship between corporate social responsibility and sales revenue, by providing a framework for related statistics and information among top philanthropic public corporations. If a correlation is found between a consumer-facing company’s financial success and its philanthropic efforts, this indicates that CSR is a strong factor in how customers perceive the companies they are buying from. If there is a weak correlation found between these two variables, or no correlation at all, then it can be inferred that the relationship is weak or nonexistent.
Click the video below to view the student's poster pitch.