Authors: Sarah M. Olshan, Christine Vitiello, Kate A. Ratliff
Faculty Mentor: Dr. Kate Ratliff
College: College of Liberal Arts and Sciences
Previous research suggests people associate women more with emotions, or affect, compared to men (e.g. Barrett & Bliss-Moreau, 2009); however, it is unknown whether some women will have a stronger association of the concepts self with affect and others with cognition whereas other women may report the reverse associations (self + cognition and others + affect). We predict that higher need for cognition (NFC), or the enjoyment of cognitive processes, will be associated with stronger associations between self and cognition (and others with affect). We also predicted that women with stronger self and cognition (others and affect) associations would be less likely to endorse STEM stereotypes. This project will help us better understand to what extent women internalize these stereotypes, both implicitly and explicitly. It is important to know who endorses this affect-cognition stereotype because it can inform potential future interventions.
To test these predictions, we will run an experiment investigating the relationship between Need for Cognition (NFC; Cacioppo et al., 1984), affect-cognition associations with the self and others, and endorsement of STEM stereotypes (Jackson, Hillard, & Schneider, 2014). Participants at the Project Implicit website will complete the NFC scale, a Self-Others/Affect-Cognition IAT, and a STEM stereotype endorsement measure.