Dr. Benjamin Johnson

Mentor

Benjamin Johnson, PhD

Project Title

Media Psychology of Influencers and Native Ads

Time Commitment

11-15 hours/week, 6-10 hours/week, Variable

Method

Research Credit, Unpaid

Possible Co-Authorship

Yes

College

College of Journalism and Communications

Location of Research

Remote (can be conducted by an online student)

Project Description

My research program uses realistic experiments to understand the appeal of persuasive social media messages, especially influencers and native ads. I use experimental designs to test how people respond to different characteristics of social media, sources, and posts. In particular, I focus on individual’s motivation, self-concept, and emotion.

Additional requirements: For a credit option, you must apply for ADV4910 at the start of a semester. Volunteer applications are welcome any time.

Contact Info

Email: benjaminkjohnson@ufl.edu

Phone: (352)273-2183