Student NameCindy Chen
Faculty Mentor NameGenesis Okken
CollegeCollege of Design, Construction, and Planning
MajorInterior Design
Research InterestsPhotography, Color in retail design, Pop-Up Shops,
Hobbies and InterestsPhotography, Traveling, Sketching, Tidying

Research Project

The Rise of Pop Up Retail: Shapping experiential design through color and light

A new and exciting retail sector known as “pop-up shops” is shifting the bricks and mortar of retail stores to a temporary shopping opportunity in distinctive environments. The purpose of this study is to evaluate the role of color and how it influences consumers perception on the overall retail experience of pop-up shops.