In the research that I propose, I aim to shed light on processes by examining people’s perceptions of the temporal landmarks themselves—whether people think of temporal landmarks as a beginning or an ending. Past research on temporal landmarks have focused on temporal landmarks as a beginnings (e.g., January 1st as the start to a new year vs. the end of the old year); to our knowledge, no studies have yet examined whether temporal landmarks that are perceived as an ending will have different effects on perceptions of self-continuity and motivation. This insight, that the same temporal landmark can be construed in different ways, provides a crucial and novel extension of the temporal landmark theory which has largely been neglected in the literatures.