The decision to start and continue breastfeeding is one that benefits the long-term health of both children and mothers. This decision can be made difficult by barriers such as unsupportive work and childcare environments, unsupportive clinical practices, lack of education about breastfeeding, concerns about milk supply, and unsupportive cultural, familial, and social contexts. There is a widespread gap in breastfeeding rates between White and Black/African American mothers. This project seeks to understand barriers to breastfeeding through a qualitative Focus Group Discussion with 25-30 women who attend the women’s clinic at UF Shands. The data is being collected in a clinical setting so findings can be applied in a clinical setting to foster more supportive breastfeeding practices, which will in turn improve the health of children and mothers.