Student NameEmma Bland
Faculty Mentor NameWayne Giang
CollegeCollege of Engineering
MajorIndustrial & Systems Engineering
Research InterestsHuman Factors
OrganizationsInstitute of Industrial and Systems Engineers
Hobbies and InterestsHiking, Cooking, Coffee

Research Project

Studying user interactions with health insurance decision aids

This exploratory research project studies whether Virtual benefits counselors (VBCs), digital decision-aids that mimic one-on-one conversations with a benefits counselor using a chatbot interface, help users make informed health insurance enrollment decisions compared to other sources of information. Furthermore, this study will examine how individuals engage with virtual benefits counselors through user-interaction and information-seeking behavior to gain insight into their decision process.