Sophia A. Rodríguez

Sophia A. Rodríguez

Mentor

Benjamin Johnson Ph.D

College

College of Journalism and Communications

Major

Business Administration with an Area of Specialization in International Studies

Minor

Innovation

Organizations

Management Leadership of Tomorrow

Academic Awards

DC Gators Fall 2020 Scholarship, O. Ruth McQuown Scholarship

Volunteering

The Global Language Network

Research Interests

Social Media Marketing, Ethics, Influencers

Hobbies and Interests

Teaching, Cooking, Traveling, and Learning Languages

Research Project

Genuinely TikTok: Effects of Sponsorship, Honesty, and Authenticity CuGenuinely TikTok: Effects of Sponsorship, Honesty, and Authenticity CuGenuinely TikTok: Effects of Sponsorship, Honesty, and Authenticity Cues in Influencer Content on Audience Perceptions

In the past few years, more and more consumers are being exposed to products and services in the world of social media. These influencers are now playing a role in consumer decisions. In this project, we will examine the role that TikTok sponsorships play on college students’ perception and consumer behavior.

  • Benjamin Johnson Ph.D
  • Business Administration with an Area of Specialization in International Studies
  • Innovation
  • Social Media Marketing, Ethics, Influencers
  • DC Gators Fall 2020 Scholarship, O. Ruth McQuown Scholarship
  • Management Leadership of Tomorrow
  • The Global Language Network
  • Teaching, Cooking, Traveling, and Learning Languages
  • Genuinely TikTok: Effects of Sponsorship, Honesty, and Authenticity CuGenuinely TikTok: Effects of Sponsorship, Honesty, and Authenticity CuGenuinely TikTok: Effects of Sponsorship, Honesty, and Authenticity Cues in Influencer Content on Audience Perceptions
  • In the past few years, more and more consumers are being exposed to products and services in the world of social media. These influencers are now playing a role in consumer decisions. In this project, we will examine the role that TikTok sponsorships play on college students' perception and consumer behavior.