Brook Rainflower

Brook Rainflower

Is Multiple Franchise Ownership a Good Idea? The Business Advantages and Legal Complications of this Business Model, Especially as it Relates to the Salon Industry


Brook Rainflower


Robert Emerson


Warrington College of Business


<p class=”MsoNormal” style=”line-height: 150%”><span style=”font-size: 12.0pt;line-height: 150%”>In this paper, I have explored the topic of franchises, specifically multi-unit franchises, and especially as they relate to the salon industry. I have explored why salon brands allow franchises, especially when they also operate corporate establishments. I have further discussed the multi-unit franchise model – why it is the preferred model of franchise for most franchisors, and why multi-unit franchising is so prevalent in the salon industry. I have explained the advantages and disadvantages of this model, both for franchisors and franchisees. I have discussed in detail the regulatory issues and possible legal complications involved in owning multiple unit franchises. I have also discussed issues such as financial concerns and handling competition. I have included some discussion about how the Covid-19 pandemic has impacted the operations of multi-unit franchisees, especially in the salon industry. This paper is a discussion of whether the multi-franchise model is the most advantageous franchise model for both franchisors and franchisees, especially as it relates to the salon industry. </span></p>


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