Brook Rainflower

Brook Rainflower

Is Multiple Franchise Ownership a Good Idea? The Business Advantages and Legal Complications of this Business Model, Especially as it Relates to the Salon Industry

Authors

Brook Rainflower

Mentor

Robert Emerson

College

Warrington College of Business

Abstract

<p class=”MsoNormal” style=”line-height: 150%”><span style=”font-size: 12.0pt;line-height: 150%”>In this paper, I have explored the topic of franchises, specifically multi-unit franchises, and especially as they relate to the salon industry. I have explored why salon brands allow franchises, especially when they also operate corporate establishments. I have further discussed the multi-unit franchise model – why it is the preferred model of franchise for most franchisors, and why multi-unit franchising is so prevalent in the salon industry. I have explained the advantages and disadvantages of this model, both for franchisors and franchisees. I have discussed in detail the regulatory issues and possible legal complications involved in owning multiple unit franchises. I have also discussed issues such as financial concerns and handling competition. I have included some discussion about how the Covid-19 pandemic has impacted the operations of multi-unit franchisees, especially in the salon industry. This paper is a discussion of whether the multi-franchise model is the most advantageous franchise model for both franchisors and franchisees, especially as it relates to the salon industry. </span></p>

Poster

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Research Pitch

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